For 12 years, Hala Dirawi has poured her heart into the world of semi-permanent makeup, turning her passion into a beauty empire.From Lebanon to Dubai, her journey is a testament to resilience and vision.

Hala’s expertise is unmatched—she holds a master’s degree in microblading andis proudly DHA certified, ensuring the highest standards of safety and care. But beyond the credentials, it’s her positivity and relentless pursuit of excellence that set her apart.

HDS Beauty Center LLCis more than a business; it’s a reflection of Hala’s dream. With branches in Lebanon, Denmark, and Dubai, the brand stands as a beacon of quality in the beauty industry. Under Hala’s guidance, the center has become a hub for innovation, artistry, and inspiration.

Driven by a vision to empower and elevate, Hala continues to lead with passion.She’s not just building a business—she’s crafting a legacy that inspires others to dream big and achieve greatness.